posted this on July 17, 2012 03:54 AM
Swap.com is operated by Netcycler Inc.
Swap.com was originally started in 2004 by a company called Swaptree, but the service was acquired by Netcycler in August 2012. Netcycler is an international company based in Finland, Europe. Netcycler Inc. is the US subsidiary of Netcycler and is located near Chicago at
Netcycler was founded in 2008 in Helsinki, Finland. It currently operates item swapping services in Finland, Germany, the United Kingdom and in the USA. The European services have been growing rapidly, and currently have more than 130 000 signed up users. Netcycler's US service has been available since late 2012, is growing rapidly, and is called the Valet Service. It initially focuses on kids' clothes, toys, kids' sporting equipment and kids' accessories. Books and DVD's for grown-ups can be traded as well.
While the main focus of the historical Swap.com services was on swapping entertainment media like DVD's, CD's, books and games, Netcycler has developed unique technology for enabling multi-party swapping of any type of items. Mathematically speaking the Netcycler Trade Ring technology can make swaps three orders of magnitude more likely compared to traditional one-to-one swaps. Building the trade rings requires heavy duty computing in the background, but directly benefits the users who want to find swap opportunities. Swap.com uses trade ring technology in the background to make successful swaps more likely for its users.
Netcycler's vision is to develop Swap.com to become the world's first consumer-to-consumer department store, letting users leverage more value from the things they already own and to acquire things they need very cost efficiently.